Shot across the bows

Lots of great blogging about Reboot, and a good selection of links on Doc Searl’s blog

This post from Rachel Clarke about Doc Searl’s talk on the intentional economy talk caught my eye:

THe obvious target is the review sites..where user reviews are collected (with the risk that you could be advertising next to a bunch of bad reviews of your product). An opportunity here is the development of better targetting which will help both advertisers and users…users only seeings adverts about what they want to see.

Wait a minute, I think, I run a review site… So, how can I make it more intentional?

Another talk I greatly enjoyed this year was Matt Webb’s talk on Making Senses. Matt recast browsing as a full-sense experience and went on to show how the properties of different senses – presence, attention, focus, etc. – apply to an internet experience. What stuck with me is that I usually start thinking at the other end of things, with interactivity – how is it going to work, what can the users do with it? – rather than how do I immerse the user in the world I’m creating and give the user the ability to sense their surroundings.

Tags: reboot, reviews