Stop describing advertising as ‘free’

As if by magic, Russell Davies writes: We need to stop describing ad-supported things as ‘free’. Their might be no exchange of cash but there’s an exchange of attention and cognition. The marketing business justifies a lot of crap on the basis that it’s giving things away for free. If we paused and recognised that [...]

Whatever happened to all the fun in the world?

I’ve just come back from one of the first meetings for what I hope will become a very important project. I’ll talk more about the project itself in a future blog post. It was a good meeting, trying to gather a bunch of people around an embryonic open-source VRM application. But, I couldn’t help noticing [...]

To the death of piggy spiv advertising.

Everything is wrong with advertising, and that will become clear over the next few years. Almost all business plans based on advertising will fail. The amount of money being spent on advertising will decrease. The number of spivs that the advertising industry can find meaningless work for will plummet. And this is a damn good [...]