I’m not a big fan of powerpoint-style presentations. But this one is a good and funny one – and it’s not really about being a money-grabbing technocrat.

Instead, it’s a message that there can be more personal and even commercial value in servicing a niche market full of passionate users than in a mass-market full of half-baked products.

I like the definition of an entrepreneur: hating being told what to do, liking eating rice and beans and living in a box, down by the river.